Last updated: 21 October 2026
The rest of this notice gives the detail.
Accelyte AI Ltd ("Accelyte", "we", "us") is a company registered in England and Wales (Company No. 16811198). We are a data and AI engineering consultancy. We help businesses map their processes, connect their systems and build AI agents that work.
This notice explains how we handle personal information in the course of that work: when you visit our website, contact us, respond to our advertising, use our tools, work with us as a client or partner, or supply services to us.
For any question about this notice, or to use your rights, contact us through our contact form and choose "Privacy request".
When we are the controller. For the information described in this notice, such as website enquiries, marketing, our business relationships and our own accounts, we decide why and how the information is used. We are the "controller".
When we are a processor. When we work inside a client's systems and data, for example while mapping processes, building integrations, deploying AI agents or migrating data, the client decides why and how personal information in those systems is used. We act as a "processor" on the client's documented instructions and under a data processing agreement. This notice does not cover that processing. If your information is held in a client's systems and you want to exercise your rights, please contact that client directly. We will help them respond.
Website visitors. Technical information collected automatically, such as IP address, browser and device type, pages viewed and how you arrived at the site (see section 9).
People who contact us or request a demo, audit or discovery call. The details you submit, usually your name, company, email address, the service you are interested in and your message. We also keep records of our correspondence with you.
People who respond to our advertising. If you complete a LinkedIn Lead Gen Form or a similar form linked from an advert, we receive the details you chose to submit, such as your name, email address, company and job title. The advertising platform handles your information under its own privacy policy for its own purposes.
Users of our tools, agents and solutions. If you use a free tool or a paid solution that we provide, we collect your contact details, details of your account and use of the service, and the content you submit so that we can provide it, for example requirements, questions or documents. Where our tools use AI, the content you submit is used to provide the service to you. We do not use the contact details you give us in our forms to produce AI outputs.
Clients and their staff. Business contact details of people at client organisations, contract and billing details, and records of our communications and project work.
Partners and suppliers. Business contact details of people at partner and supplier organisations, and information needed to manage our relationship, such as partner programme registrations, contracts and invoices.
We do not ask for special category data (such as health or biometric data) and ask that you do not send it to us.
| What we do | Why (lawful basis) |
|---|---|
| Respond to enquiries, book calls and run discovery or audit conversations | Legitimate interests (answering people who contact us), or taking steps at your request before a contract |
| Provide our services and tools, and support those who use them | Contract |
| Manage our client, partner and supplier relationships, contracts, invoicing and accounts | Contract, legal obligation, and legitimate interests (running our business) |
| Contact business people about our services where relevant to their role, and follow up on enquiries and lead forms | Legitimate interests (promoting our services to relevant businesses). You can opt out at any time. |
| Run, measure and improve our advertising, website, content and solutions | Legitimate interests (understanding how our website and advertising perform so that we can improve them), and consent where the law requires it for cookies and similar technologies |
| Keep our systems secure, prevent misuse and protect our legal rights | Legitimate interests (protecting our systems, our clients' data and our business), and legal obligation |
| Meet our legal, tax and regulatory obligations | Legal obligation |
Where we rely on legitimate interests, we have considered whether they are outweighed by your rights and interests. You can ask us about this at any time.
Providing your information. Giving us your information through our forms is voluntary. If you choose not to, we may not be able to respond to your enquiry, provide a tool or service, or book a call. If you are a client, partner or supplier, we need some information to carry out our contract and to meet legal obligations such as keeping accounting records.
We do not make decisions about you with legal or similarly significant effects based solely on automated processing.
We do not sell your personal information. We share it only where needed for the purposes above, with:
Our service providers may only use your information to provide services to us, and they are bound by agreements that protect it.
Some of our service providers are based outside the UK, including in the United States and the European Union. Where we transfer personal information outside the UK, we make sure it is protected by a safeguard that UK law requires, such as a UK adequacy decision or the UK's approved standard contractual clauses. You can ask us for a copy of the safeguards through our contact form.
| Information | How long |
|---|---|
| Enquiries and leads | Up to 24 months after our last contact with you, unless you become a client or ask us to delete it sooner |
| Client, partner and supplier records and contracts | For the relationship, and afterwards for as long as the law requires (generally 6 years for accounting and tax records) |
| Marketing opt-outs | For as long as needed to respect your choice |
| Website analytics data | 14 months |
We keep information only as long as we need it for the purposes above, then delete or anonymise it.
Our website uses cookies and similar technologies, including analytics and advertising tags provided by third parties, to understand how the site is used and to measure our advertising. You can block or delete cookies in your browser settings, and you can opt out of analytics and advertising cookies using the tools those providers offer. Blocking some cookies may affect how parts of the site work.
We use appropriate technical and organisational measures to protect personal information, including access controls, encrypted connections and restrictions on who can see client and lead data. No system is completely secure. If we become aware of a breach that affects your information, we will tell you and the regulator where the law requires it.
Under UK data protection law, you have the right to:
Some of these rights depend on the lawful basis we rely on, so they may not apply in every case.
You have the right to object at any time to us using your information for direct marketing, and if you do, we will stop. You also have the right to object to us using your information where we rely on legitimate interests. To object, use our contact form and choose "Privacy request".
Where we rely on your consent, for example for non-essential cookies, you can withdraw it at any time. You can use the cookie controls in your browser or the opt-out tools of our analytics and advertising providers, or use our contact form. For marketing emails, you can also use the unsubscribe link in any message.
To use any of these rights, use our contact form and choose "Privacy request". We will respond within one month. We may need to confirm your identity first.
If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commission, which operates as the Information Commissioner's Office (ICO), at ico.org.uk or on 0303 123 1113.
Our website links to other sites, such as LinkedIn and the platforms we work with. We are not responsible for how those sites handle your information. Please read their privacy policies.
Our website and services are for businesses and are not directed at children. We do not knowingly collect personal information from children.
We review this notice regularly and update it when our practices change. The date at the top shows when it was last changed. If we plan to use your information for a new purpose, we will update this notice and tell you before we start. If we make significant changes, we will make that clear on our website.
